Fractional CMO & Go-To-Market Advisor

I build the revenue engine.
Someone else can wear the turtleneck.

Senior marketing leadership without the $300K salary. I get into your data, place smart bets, and scale what actually works — fast.

Book a Discovery Call → See the Results
Grown.
$2M→$10M
ARR in three years
Built.
$1.9M+
Pipeline from organic search alone
Ranked.
INC 5000
Back-to-back recognition
Every
stage.
Series A
to global enterprise — a unique view
Duke MBA · Fuqua Pavilion 50 CMOs to Watch 2025 CRO School Certified 15+ Years at Cisco UC Berkeley Product Marketing B2B SaaS · Legal Tech · Enterprise Software
The Challenge

Growth doesn't stall because of effort. It stalls because of system.

If you're between $2M and $30M in revenue, you need executive-level clarity and accountability. But you may not yet need — or can't justify — a $300K+ full-time CMO.

That's exactly the gap I fill. I come in, diagnose where growth is leaking, build the operating system, and run it alongside your team until it stands on its own.

Symptom

Pipeline is unpredictable

Revenue depends on referrals and founder heroics. No clear ICP, no conversion benchmarks, no forecasting rigor.

Symptom

Marketing and sales don't share a system

Handoffs are broken, attribution is murky, and nobody owns the full funnel from positioning through retention.

Symptom

You have tactics but no operating model

Campaigns run, content ships, tools get bought — but there's no cadence, no KPI rhythm, and no one connecting strategy to execution.

How I Work

Diagnose. Build. Operate.

Not strategy decks. Embedded execution — until the system runs without me.

1 — Diagnose

Find where growth is leaking.

ICP and messaging audit. Funnel and CRM assessment. Pipeline math. Competitive snapshot. You get a clear picture of the constraint and a prioritized 90-day roadmap.

→
2 — Build

Install the GTM operating system.

Shared KPIs, pipeline coverage model, channel thesis, demand engine, sales enablement, and the weekly cadence that creates real accountability across your team.

→
3 — Operate

Run it until it runs itself.

Weekly leadership meetings, monthly performance reviews, vendor governance, hiring plans. I stay embedded until the system is self-sustaining and your team owns it.

Growth Philosophy

The loop behind every engagement.

Every campaign, channel, and experiment runs through the same system. No ideas get funded without a measurable goal. No channels die without an autopsy.

1
Hypothesize.

Idea

Every bet starts as a specific hypothesis — not a feeling. Define the expected outcome before spending a dollar.

2
Define success.

Measurable goal

No idea gets funded without a pre-agreed definition of success. Set it before launch — not after results disappoint.

3
Run the experiment.

Collect the data

Run it. Collect clean data. Did it hit the threshold or not? Ambiguous results usually mean the goal wasn't tight enough.

4
Move decisively.

Act on it fast

The data tells the story. Act on it fast.

✓ Success

Pour gasoline. Scale it.

Double the budget. Build the playbook. Scale before the window closes. Winners get more resource, not equal resource.

✗ Failure

Kill it fast. Learn why.

Kill losers fast — they drain budget and morale. But run the autopsy first. That's the data that improves the next idea.

Client Case Study

From fragile pipeline to diversified revenue engine.

A B2B SaaS legal tech company I helped scale over three years. Single-channel dependency, no partner program, limited attribution when I arrived. Here's what a disciplined go-to-market system delivered.

Referral Revenue
+304%
Marketing Qualified Leads
+282%
Partner Channel
+253%
Closed Deals
+99%
Sales Qualified Leads
+83%
Closed-Won Revenue
+77%
All metrics HubSpot-verified · Specific figures available in a confidential conversation
MetricGrowth
Annual Closed-Won Revenue+77%
Closed Deals / Year+99% (2×)
Sales Qualified Leads+83%
Marketing Qualified Leads+282%
Partner Channel Revenue+253%
Referral Revenue+304%
Organic Search → Closed RevenueBuilt from scratch · Became #1 converting channel
All metrics HubSpot-verified · Specific figures available in a confidential conversation

Built channels, not campaigns.

6+ demand gen channels · No single channel dominant

Launched partnerships, referrals, events, paid, outbound, and organic. Revenue concentration dropped dramatically from heavy single-channel dependency to a balanced, resilient portfolio.

Measured what converts, not what moves.

Organic: 3× more efficient than paid per contact acquired

Built dual-layer attribution exposing that channels generating 3× more volume were converting at 5× lower rates. That insight changed budget allocation overnight.

Proved the partner flywheel.

Zero to #1 win-rate channel in the portfolio

The partner program became the highest win-rate channel in the portfolio. Conversion rates improved as volume doubled — that's a system, not a campaign.

Killed what didn't work.

Data showed one channel's win rate was a fraction of the others. It got cut.

Data-driven accountability means subtracting underperformers as much as adding. Growth is clarity about what to stop, not just what to start.

How We Work Together

Every engagement starts with clarity.

Most B2B companies at your stage don't have a marketing problem. They have a clarity problem. Wrong ICP, scattered spend, a message that doesn't land, or a pipeline that feels like luck. That's where we start.

Start with a focused engagement. Get a fast answer.
Early Stage · Founder-Led

GTM Blueprint

Growth is coming from founder hustle and referrals — and you know it won't scale.

A clear ICP, a channel thesis, and a 90-day plan your team can execute without you in every deal.

$8,000 flat
4 weeks
Details ↓
Deliverables
  • ICP review — pressure test and sharpen existing assumptions
  • Channel thesis — 2–3 channels worth investing in first
  • Messaging snapshot — gap assessment against refined ICP
  • 90-day execution plan with KPI framework
Best For
  • Post-seed to $5M ARR
  • Founder still in every deal
  • Growth plateaued on referrals
  • No documented GTM motion yet
  • Referred by investors or accelerators
Where This Leads

Take it and run — execute the plan with your team. Go deeper — the ICP work rolls directly into the Messaging Program if you need it. Bring me in — Fractional CMO to run the first 90 days.

✕ Close
Positioning & Messaging

Positioning & Messaging Program

No one explains your product the same way twice — and it's costing you deals.

Three sequential modules — each one building on the last. Start with one or commit to all three.

1  Discovery & ICP
2  Positioning & Messaging Framework
3  Activation
From $8,000 · per module
$22,000 for all three · 3 months
Details ↓
Three Sequential Modules
  • Module 1 — Discovery & ICP · $8,000
    Who you're actually selling to, why they buy, and what objections are really costing you deals.
  • Module 2 — Positioning & Messaging Framework · $8,000
    Your positioning statement, messaging hierarchy, and how to talk about the competition — built on Module 1.
  • Module 3 — Activation · $8,000
    Homepage copy direction, sales talk track, and an internal messaging guide the whole team can use.
  • All three · $22,000 · save $2,000
Best For
  • Series A · post-pivot · new sales leader
  • Website that isn't converting
  • Sales team winging the pitch
  • Founder-speak that hasn't evolved
Where This Leads

Take it and run — hand activation package to your team. Go deeper — GTM Diagnostic if gaps surface. Bring me in — Fractional CMO to operationalize across every channel.

✕ Close
Spend Clarity · Any Stage

Marketing Investment Audit

Your marketing budget has grown but your confidence in it hasn't.

A clear Kill / Keep / Double-Down verdict on every dollar — so the next investment decision is deliberate, not a guess.

$10,000 flat
3–4 weeks
Details ↓
Deliverables
  • Spend inventory — full map of every dollar
  • Attribution assessment — what ties to pipeline
  • Investment scorecard — Kill / Keep / Double-Down
  • Recommendations narrative — CEO or CFO ready
Best For
  • Budget grown faster than the strategy
  • New leader inheriting spend
  • Post-pivot spend that needs a reset
  • Any stage — when spend clarity matters
Where This Leads

Take it and run — execute the scorecard internally. Go deeper — GTM Diagnostic for broader questions. Keep the discipline — Quarterly Investment Reviews every 90 days.

✕ Close
Series A–B · GTM Health

GTM Diagnostic Sprint

Pipeline is inconsistent and you're not sure what to fix first.

A structured assessment of your channels, funnel, and attribution — what's actually driving revenue and what to do next.

$12,000 flat
4 weeks
Details ↓
Deliverables
  • GTM assessment — interviews and client data
  • Pipeline attribution analysis
  • Executive findings deck — board-ready
  • Prioritized recommendation list
  • 30-day follow-up Q&A included
Best For
  • Series A–B · $3M–$20M ARR
  • Pipeline feels like luck, not system
  • CMO gap or leadership transition
  • Board wants clarity on marketing ROI
Where This Leads

Take it and run — act on the findings with your team. Go deeper — pair with Investment Audit or Messaging Program. Bring me in — context and relationship already built. No ramp-up needed.

✕ Close
Ready to go deeper? I embed.
Fractional · Embedded

Fractional CMO

You need senior GTM leadership but not a full-time hire. Embedded alongside your team — ICP sharpening, pipeline coverage model, channel buildout, demand engine, sales enablement, and board-level reporting. All the output of a full-time CMO without the overhead.

Starting from $10,000 / month
Series A–B · Ongoing
Full GTM Rebuild

Revenue Operating System

For companies with a sales team, a CS function, and misaligned revenue motion across all three. Unified KPIs, pipeline coverage model, forecasting framework, sales playbooks, demand engine, and the operating cadence to run it all.

Starting from $15,000 / month
Series B+ · Complex revenue motion · 4–6 months
Quarterly · Standalone

Marketing Investment Review

Marketing spend decisions drift without a forcing function. A quarterly scorecard review against your Investment Audit baseline — updated Kill / Keep / Double-Down, one reallocation recommendation, one session every 90 days.

$2,500 / quarter
$9,000 annually · save $1,000 · requires Investment Audit baseline
A Different Kind of Engagement

Already operating? Let's think together.

You're making GTM decisions without a senior operator to pressure test them. Weekly access to a thinking partner who's built and scaled at every stage — direct judgment when you need it. Whether you're leading a junior marketer, building toward your first hire, or just want a sharp voice in the room.

Weekly 2-hr block Agenda-driven, not deliverable-driven Month-to-month CEO sets the agenda
$5,000 Per month · flat Strategic GTM Advisory
Need something more targeted? · Hourly consulting available at $350/hr
Who I Work With

Built for companies in the messy middle.

You have product-market fit. You have customers seeing value. What you don't have yet is a repeatable system that makes growth predictable.

SaaS Scale-Ups

$5M–$25M ARR · Series A–B

Board wants efficient growth. You need the repeatable GTM system without the 6-month search for a full-time exec.

Founder-Led B2B

$2M–$15M Revenue

Growth has plateaued on referrals and founder hustle. Time to professionalize GTM and build a team that operates without you in every deal.

Scaling B2B Companies

$10M–$30M+ Revenue · Series B+

You have a sales team, a CS function, and a revenue motion that's grown faster than the system behind it. Time to unify the machine and make growth predictable at scale.

Post-Seed Startups

Pre-Scale · <$5M ARR

Founder is wearing the marketing hat. You need an ICP, a channel thesis, a messaging framework, and a 90-day plan your small team can actually execute.

CMO Gap / Transition

Any Stage

Your marketing leader just left or your agency strategy failed. You need a stabilizer who resets priorities and builds the bench or helps run the search.

Complex-Sale B2B

Long Cycle · High ACV

Legal tech, enterprise SaaS, professional services — I specialize in conservative, relationship-driven buyers where adoption is part of the GTM challenge.

Jason Romanosky — Fractional CMO & GTM Advisor
About Jason

A CMO who operates like a CRO.

I'm Jason Romanosky — founder of Roman Growth Advisors. I help B2B companies build the GTM systems that turn ambiguous growth problems into scalable, repeatable pipelines.

15+ years at Cisco, then Blackbaud, LumApps, and most recently CMO at Case Status — a B2B SaaS legal tech company I helped scale multiple times over in three years. Every stage from Series A to global enterprise gives me a perspective most operators don't have.

When I'm not building revenue engines, I'm in the water. Surfing keeps me honest — conditions change fast, reading the water matters, and sometimes the smartest move is patience. Same applies to GTM.

I work with 2–3 clients at a time. Intentionally small. Deeply embedded. Accountable to your numbers.

Every stage. Every size.
Cisco
Global Enterprise
Blackbaud
Mid-Market SaaS
LumApps
Series C
Case Status
Series A → B
RGA
Fractional
Duke MBA · Fuqua CRO School Certified Pavilion — 50 CMOs to Watch 2025 UC Berkeley Product Marketing BCG Pricing Academy INC 5000 ×2 Charleston, SC

Ready to make growth predictable?

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